For Students, By Students • GOJEK

One group that couldn’t wait to get out (and riding) was the students who’d lost 2 years of shared moments with friends thanks to the pandemic.

Digging deeper, we discovered that 68% of our users were in fact 15-30 years old. Unfortunately, they aren’t a very loyal crowd: less than 10% of them use only Gojek. 

So we did a little campaign to change that.