Small Scale Big Tales • NETFLIX

Netflix Singapore, 2018–2021.

We built the social presence from scratch and cracked a repeatable formula for virality. The page went viral almost every month and became one of the most engaged social channels in Singapore.

More than a brand page, it became a community. We spoke to our audience like friends, and they showed up like friends, checking in daily for jokes, memes, and chaos.

After four successful years, we became victims of our own success. Market penetration hit an all-time high, budgets tightened, and the Singapore page was eventually sunset.