Nonsense-Free • Somersby

Somersby is proudly nonsense-free. The antidote to adulting, it exists to remind people not to take life too seriously.

To launch this positioning, we did the unexpected and signed our first-ever ambassador, Yeonjun. Global TXT star, entering his solo era, and the perfect match for Somersby’s no-pressure, no-labels energy.

Instead of making him a “proper” ambassador, we flipped the script. Yeonjun became Somersby’s most un-ambassador ambassador. No polish. No fluff. No brand-speak. Because when both brand and ambassador believe in cutting the nonsense, there’s only one thing left to say: “Somersby. Taste good.”