2025

Role

Creative, Concept

Credits

Made with Kenneth Wong for SK-II

ECD: Firdaus Yusoff

CD: Moses Wu

Copywriter: Kenneth Wong

Designers: Yen Wee, Reynard Adrianto

Execution: Pleid St.

Refreshed SKII’s festive presence with the creation of an ownable character.

Launch over various countries like singapore, taiwan, philippines, japan, indo, thailand.

Sakura Miyakawa, wadsijndk