Vaccination Rides • GOJEK

After a tough 2020, with Gojek trying to play catch up in the midst of a global pandemic, an opportunity appeared at the beginning of 2021. Vaccination was the light at the end of the tunnel, for Singaporeans and for the brand.

But by May 2021, only 27% of the population had gotten a shot. With 81% of Singaporeans relying on public transportation to get to their jabs and fear of contagion rampant, travel was a clear barrier to vaccination.

So we convinced Gojek to offer the one incentive they could to encourage more people to get their shots: taking them for free to and from their vaccination centers.

Clio Health — Bronze
AdFest — Bronze
Spikes — Bronze