ROLE
Concept
Creative Direction
Art Direction
CREDITS
Made with Kenneth Wong for Marina Bay Sands
GCD — Gary Lim
Copywriter — Kenneth Wong
Where Art Takes Shape • MARINA BAY SANDS
Marina Bay Sands. One of the most Instagrammable hotels in the world, played host to Southeast Asia’s largest art fair. To truly welcome the art world, we turned its iconic silhouettes into art itself.
Each architectural landmark was given its own story, presented through gallery-style placards that mirrored the language and form of exhibition texts. From arrival, visitors weren’t just entering a venue… they were stepping into an immersive art experience from the very start.
Where Art Takes Shape • MARINA
BAY SANDS
Marina Bay Sands. One of the most Instagrammable hotels in the world, played host to Southeast Asia’s largest art fair. To truly welcome the art world, we turned its iconic silhouettes into art itself.
Each architectural landmark was given its own story, presented through gallery-style placards that mirrored the language and form of exhibition texts. From arrival, visitors weren’t just entering a venue… they were stepping into an immersive art experience from the very start.
Where Art
Takes Shape •
MARINA BAY SANDS
Marina Bay Sands. One of the most Instagrammable hotels in the world, played host to Southeast Asia’s largest art fair. To truly welcome the art world, we turned its iconic silhouettes into art itself.
Each architectural landmark was given its own story, presented through gallery-style placards that mirrored the language and form of exhibition texts. From arrival, visitors weren’t just entering a venue… they were stepping into an immersive art experience from the very start.
