Side Trip • GOJEK

Gojek is not the number one ride-hailing app in Singapore... and that's ok! Instead, we unabashedly taunted Singaporeans for the title of their official #2. The “other ride”, their “side trip”, the one they ping late at night when their main boo (a.k.a. Grab) bails on them.

And what better way to do that than with the help of the sassiest, most unapologetic anthem of the early 2000s: Pussycat Doll’s “Don’t Cha”.

Effie APAC — Bronze (David vs. Goliath)
Effie Singapore — Silver (Transportation), Bronze (David vs. Goliath)
WARC — Silver